Get The Inside Scoop Before Selling a Condo in London Ontario

Put Your  Condo  In London Ontario Up For Sale & Feel Better About It

Selling a condo in London Ontario

When thinking about putting your condo on the market, there are little subtle things that start to add up and if not checked in time, can mean the difference between your asking price & actual sale price and how much longer it will take your condo to sell, or not sell!

Before putting your condo up for sale, learn how to:

  • Dress Up Your Condo To Sell For More

  • Price  it Correctly The First Time

  • ​How Not To Limit  Market Exposure

  • ​Know The Difference Between Market Value & Perceived Value & What That Will Mean To Your Bottom Line

  • What Are Your Legal Obligations? To Your Lender? To Your Condo Corp? To Your Family?

  • ​How The Overall Market  May Affect Your Home Sale – Positive or Negative?

  • Can Negotiating Skills Make a Difference In Your Sale?

  • How To Handle Buyers During a Showing To Help Yield The Highest Price.

  • ​When Are The Best Times To Have Buyers Go Through?

Getting a thorough understanding of these points will give you 100% confidence in your decision to sell your home, also, 100% confidence in your Realtor!

Now, how would you feel?

 Why Not Get The Inside Scoop On Selling a Condo In London Ontario & Area?

 

Selling London Ontario Condos & Getting Results

   If You Knew That When Your Condo Was For Sale, It Sold Quickly And For The Money You Want,  Mean To You?

I really get it that thinking about selling your condo in London Ontario & area for hundreds of thousands of dollars is not something you do every day, it is one of the largest financial decisions you most likely will ever have to make!

Sell your condo in London Ontario for more

Over the years I have helped hundreds of condo owners sell their home and most, if not all, had fears, some had poor perceptions or even false information and all had concerns about pricing , how long it will take, what will it cost and choosing the right brokerage and representative to help.

  

Questions need answers when buying a condo in London

Choosing to choose is a mantra that successful people have used for years which translates into the fact that all the results we get are from our choices!

The price you receive and the time it took to sell is because you:

  • Chose the listing price of your condo (or you agreed to what your sales person said the price should be, but it still was your choice)
  • Chose the real estate person to represent you
  • Chose how you wished to be treated, responded to
  • Chose the condition of your condo when it is on the market, the tidiness, cleaness and upkeep

 

A great Realtor will not let you gamble with one of your your largest investments, will not give you false hope or convince you to take what could be a very expensive risk on your part.

A true professional will explain the pros and cons of the options available and if you choose that professional, your condo will sell for the market price in the time frame you want and you can move with confidence.

Again, choose wisely!

Selling a condo in London Ontario is like any other journey, you have set a date and a destination. Now the most important part, how are you going to get there?

  • When?
  • What’s it going to cost?
  • Why?
  • What’s the safest way?

​ I’ve put together some reports I have written, some lessons I have learned, some insider tips and ideas that after reading these, you will be well prepared and on your way to getting what you want for your home when you sell it!

Sell A Condo London Ontario-Get Results

           Where First Does a Condo Buyer See Your Listing?

96.7% of homes sold , be it houses or condos , have been previewed by buyers on websites, either through Realtor’s websitesMLS  or social media ! That is a huge number and why it is extremely  imperative when putting your home for sale in London Ontario & area  to have a great web presence or three!

Real Estate Websites

Below is How  Home Buyers First See a Home

  • 59%  Salesperson contact
  • 27% For Sale Sign
  • 8%  Referred by a relocation service 
  • 3% Through family or a neighbour
  • 1% An advertised property in a magazine or print ad
  • 1% Through an open house they saw
  • 1% For Sale by Owner

  Knowing the above numbers and how buyers find your home among all the other condos for sale in London Ontario & area on MLS or a private sale that are competing with yours, will enable you to make some wise decisions when it comes time to put your home on the market

   Exposure and traffic sells homes! Do you not think that a 14% of market share will make a difference?

They say that money is not everything but it is to you when buying or selling real estate! We expose our properties through 37 different channels, from signage, newsletters, e-zines, MLS, social media and websites and we work with 3 relocation companies.

Here’s the thing!

As Realtors, we do not get paid until your home is sold and you have moved out. We are able  spend $6,000 to $10,000 a month on marketing and attracting buyers to our clients homes because we get results and are prepared to risk our hard earned money before we even receive a dime!

So, if money is not everything, who you going to call?

                                                          Sutton Group Envelope Real Estate

  • 14 % market share in London Ontario and area
  • 6,766 Realtors Across Canada for referrals
  • 100% Canadian
  • Success Leaves Clues

2017 Market Share Sutton Group Envelope Real Estate

Sutton Group Envelope Real Estate Market Share London Ontario

Here are a few downloads that will show you how detailed we are , yet flexible, yet open to improvement and our company principle that being good is just average & being average is easy, being above average and being great is a constant reminder to not be content, to not be lazy, to not allow ego to cloud common sense, to work harder and smarter than every one else & be diligent each & every moment.

We do not spam, trade or sell contacts, pester, bug, morse code or telegram, however, if you respond in any way to us, we will respond promptly.

Setting a Selling Price For Condos in London Ontario

                       What to be Careful of When Setting Your Selling Price

Meeting with a REALTOR

Meeting a Realtor

You have decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local real estate representatives, (or a friend of a friend who has a friend). They set up a time with you and maybe arrive with a “Competitive Market Analysis” (which no longer is an accurate tool, I’ll cover that in another report) and they each recommend a specific sales price.

Amazingly, two of the Realtors have suggested prices that are lower than what you expected. Even though they have backed up their recommendations with recent sales data of similar homes, you remain convinced your property is worth more.

When you interview the third Realtor’s figures, his or her numbers are much more in line with what you think your home is worth. Or they may have even suggested to you a higher price. Wow! Now you are happy and an exited home seller, perhaps already counting the money.

   A Sales Practice Called “Buying a Listing”

If you are like most people, you have chosen Realtor number three. This is a Realtor who seems willing to listen to your input and work with you. This is a Realtor that cares about putting the most money in your pocket. This is a Realtor that is willing to start out at your price and if you need to drop the price later, you can do that easily, right?

 After all, everyone else does it! Wrong!

The truth is that you may have just met a Realtor engaging in a questionable sales practice called “buying a listing.” He/she “bought” the listing by suggesting you might be able to get a higher sales price than the other realtors recommended. Most likely, he or she is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

  Why do some “buy” listings this way?

There are basically two reasons: A well-meaning and hardworking Realtor can feel pressure from a homeowner who has an inflated perception of their home’s value. On the other hand, there are some who engage in this practice routinely.

Overpricing a property in London Ontario

If you start out with a price that is too high, there is likelihood you interviewed other Realtors. They did not get the listing, of course. They got “beaten” out by someone telling you what you wanted to hear.

If your listing Realtor routinely engages in “buying “listings, he/she has probably has done this to other Realtors in the same way. Word gets around that their homes are overpriced and the home seller has an inflated value in mind. This can be very difficult to resolve.

In short, you may have ended up with a Realtor who was good at selling you, but not good at selling your home. And you are willing to pay them a fee for it?

wasting your time

It is human nature for you to want the highest price for your home. However, when you choose the Realtor who promises what you want to hear, it often leads to stress and frustration. Most of the time, it will take you longer to sell your home. Possibly, and this happens, you will end up selling at a lower price instead.

Or maybe as a result of reading this, you will choose one of the “good” Realtors in the first place. They are out there, you know!

What Happens Behind the Scenes?

If you start out with too high a price on your home, you may have added to your stress level—and selling a home is stressful enough! There will be a lot of “behind the scenes” action taking place that you don’t know about. Contrary to popular opinion, a professional listing Realtor does not usually attempt to sell your home directly to a homebuyer. That would be inefficient.

Pro’s market and promote your home to hundreds of other local Realtors and even Realtors from the GTA areas who do work with homebuyers, dramatically increasing your personal sales force. During the first couple of weeks your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients. (See my report “When is the most important time for a new listing)

   If The Price Is Right

If you and your Realtor have overpriced, fewer Realtors will preview your home. After all, they are Realtors, and it should be their job to know local market conditions and home values. If your property is dramatically above market, why waste time? Their time is better spent previewing homes that are priced realistically.

  Dropping Your Price Too Lat

  If you start out with a high sales price, then drop it later—your property is “old news”. You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your property could take longer to sell.

Price reduced

 

Even if you do successfully sell at above market price to an uninformed buyer, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the property won’t appraise. Your deal falls apart. Of course, you can always attempt to negotiate the price, but only if the buyer is willing to listen.

Your property then goes “back on the market”. Other Realtors will know this, as will their buyers, what do you think their response will be to your home?

Once your home sits on the market awhile, it is harder to get a good offer. Potential buyers will think that you might be getting desperate, so they will make low offers. By overpricing your home in the beginning, you could actually end up settling for a lower price than you would have normally received.

 In summary, when you decide to sell your property, why not work with someone who knows the market and is financially and emotionally strong enough to guide you? Who will not tell you what you want to hear. The truth hurts but you might as well hear it now than 3 months later! To get results, let’s discuss your options and let you start packing!

How To Get Results When Selling a Condo in London Ontario

When selling a condo in London Ontario and to get good results, first impressions make a significant impact on a buyer’s decision-making process!

Once your condo goes is listed on MLS, it becomes a product. Home Styling simply allows you to highlight the best of your condo and de-emphasize its flaws. It’s not about decorating, but actually turning your home into a model, to appeal to the broadest range of prospective buyers. The goal is to make people feel like they could live there, and the best way to do this is to “neutralize” the surroundings.

Sell at a Top Value Prepare Before Selling
Try out these helpful styling tips that out team of professionals use. Things you can do for little or no expense—to put a condo in prime showing shape.

  • Clear out closets and clutter—sellers can give away or pack up toys, linens, and small kitchen appliances to store offsite. Buyers are also forgiving of storage boxes neatly tucked away in a garage or basement.
  • Focus most on the most visible areas—the foyer, kitchen, living room, master bedroom, and family room.
  • De-personalize the home by removing photos, mementos, and dated items.
  • Use plants in colorful pots or inexpensive wicker baskets to fill in empty spaces.
  • Try angling one or two pieces of furniture slightly and move furniture 4 inches to 6 inches from the wall to create more interesting room spaces.
  • Put away large collections— porcelains, plates, and so on.
  • Remove valuables, prescription medicine, collectibles, and breakables.
  • Refrain from cooking anything that leaves a distinctive odour, such as fish, garlic, or cabbage.
  • Hire a professional service to clean the home, including the carpets and the windows.
  • Set the dining room table with attractive linens, dishes, and stemware.
  • A mirror in a pretty frame can make a small room feel more open.
  • Use as much natural light as possible. Add extra lamps in dark rooms or corners.
  • Make functional repairs—fix dripping faucets, sticking doors, lightbulbs

Read more about :

It All Starts With Creating Curb appeal  Page 3

The Entry Way Sets the Stage     Page 5

Tips for Every Room In the House  Page 6

Making the Most of Your Kitchen and Dining Room  Page 8

Can The Buyers See Themselves Living in the Living Room? Page 10

Make the Bathroom Sparkle  Page 11

Look at These Big Beautiful Bedrooms!  Page 12

Create a Clutter Free and Functional Home office  Page 13

Making the most of the Basement / Laundry Spaces Page 14

101 ways to sell your condo

How & When Do Buyers Get To See Your Home?

When putting your house or condo in London and area up for sale, have you thought about how and when buyers will see your home?

Making it easy for buyer to see your London Ontario home for sale

If possible, schedule showings in the same way that is used by a majority of the homes in your area.  This may be by special appointment or by a lockbox system.   Remember that this will be the buyer’s first contact with your home, and it should set a positive tone.

Make the buyer and agent feel welcome.  Be as flexible on timing as possible.  The buyer may be viewing many homes over a large area.  (The average buyer sees 4-9 homes before making a decision)

Being flexible is very important and while inconvenient or disruptive at times, when a buyer is willing to spend hundreds of thousands of dollars for your home, be flexible.

If you wanted to buy a car on a Thursday afternoon but one of the dealerships is closed, would you go someplace else? Or, you are in London with your family for the weekend only and some homes you would like to see you cannot because the home seller is too busy or tired? ( True story, a $550,000 house and the seller was too busy & did not have the time to keep the house tidy!) By the way, that house did sell eventually, 1 month later for $529,900!

I can recall instances in which the seller came to the door in a hostile way and demanded to know why we were 5 minutes late. Last weekend my clients and I got to a house that we had made an appointment to see (11:30 AM to 12) and we got there at 11:55 AM and the man in the house ranted and raved that we were disrupting his day and yadda,yadda yadda! We left, never even left the hallway and by the way, in this very vibrant housing market, the house has been on the market 51 days! Hmmmmm! I wonder why?

Many people have a strong reluctance to intrude or bother other people.  Remember that the decision to buy a home can be emotional & stressful, you most likely feel the same way when you are selling your home.

Have you ever tried to make your way through a corn maze out in the country? If you don’t know the layout, it’s probably going to take you a long time to find your way through.

You’ll hit a lot of dead ends, go around in circles a few times, and maybe even become frustrated before you finally find your way out.

The same can be said about selling a home in London Ontario.

Real estate transactions are not something you do every day, so you’re not as familiar with their “layout”. As a result, the process of preparing your home for sale, getting it listed, dealing with viewings and buyers, and negotiating offers can potentially be very stressful… so stressful, in fact, you might be discouraged from making a move!

That’s why finding someone who knows the London Ontario real estate market is so important. He or she knows the maze and can guide you through it.

Read more

Reading This Will Cause Your London Ontario Condo To Sell

I read that most people spend more planning a vacation than their financial future and as a Realtor, I can say most people do not spend enough time planning the sale of their condo!

Focus sells condos

Oh, they may read articles about staging, lighting, maybe even search properties on line and then , that is it!

Very little planning is done about how the condo could be marketed better, when it should be marketed, who will market it, what skills do the people you choose to help have, including your lawyer, a listing Realtor who has experience with condos, perhaps even  your finacial advisor or accountant.

 Here are some free links to help nudge you toward making wise decisions!

Get More Money For Your London Ontario Condo

Want To Maximize Top Dollar For Your Condo?  Experts Say “Start Planning 60-Days Ahead”

   What you do in the months before you put your condo on the market will determine how long your condo will take to sell, how much money you’ll get and how easy (or difficult) your selling experience will be.

Dress up your condo to sell

Yes, the real estate market in London Ontario is hot right now, (up 44%), you can make it hotter .

There are some simple things that you can and should be doing right now to make sure you’ll get the highest price in the least amount of time.

If you’re going to be selling your condo in London in the next 1-6 months, my “Room-by-Room Review” will show you the very best things you could do to prepare your condo for sale, and get the highest return on your investment.

I’ll also point out things you shouldn’t do…things that you won’t get your money back on. I will also leave you a market review of your condo corporation and the latest inovative marketing tips to sell your condo.

Of course, you are under no obligation whatsoever, book your review today!

Think Like a Buyer When Selling a Condo in London Ontario

Of all the things condo owners control when selling a condo in London Ontario, the condition of the interior is one of the most important. A crucial part of marketing anything is the presentation.

The same is true for real estate. In order to compete effectively with other condos for sale in London, condo owners must present their unit to the marketplace in an attractive, desirable condition. When you bought your condo, you probably comparison-shopped. Well, buyers still do that today. According to The Canadian Real Estate Association  (CREA), the average home buyer looks at 12 to 16 properties prior to buying a home in London Ontario.

Looking for a condo on MLS

  Think like a Condo Buyer Would!

You are not just selling a piece of real estate. You are selling shelter, a lifestyle and dreams. Buyers arriving at your front door want to find the right condo so do not make them search somewhere else. If you do your homework, every room in your condo will create a reason for the buyer to stay.

You have heard of curb appeal, I’m sure? While your condo building or corporation is in charge of exterior and ground maintenance, you are in control of the interior.

Do you know that many condo owners sellers and their listing agent apparently have not heard? You’ve got less than 10 seconds to make a great first impression and when it can mean thousands of dollars in your pocket, why not do something about it?

   Why do some condos sell within 3-10 days and others in two months or never? You won’t believe the condition of some condos I have shown, even in the $400,000 range! A few thousand dollars in paint, or flooring or lighting can make a huge difference.

Do you not think that after 60-90 days, price and condition have something to do with it?

101 Tips to dress up your condo

Maximize The Sale Price Of Your London Ontario Condo

Want To Maximize The Sale Price For Your Condo?  Experts Say “Start Planning 15-Days Ahead”

   What you do in the days before you put your condo on the market will determine how long your condo will take to sell, how much money you’ll get and how easy (or difficult) your selling experience will be.

maximize sale price of your London Ontario Condo

There are some simple things that you can and should be doing right now to make sure you’ll get the highest price in the least amount of time.

Condos in London Ontario are selling, especially townhouses for full price or even 5-15% more. However, why are some selling for asking price and others for more?

Here is a case in point that I was involved in this weekend. I was representing a buyer who was looking for a townhouse in this complex because of the neighbourhood and proximity to her employment.

There were 3 for sale , all listed within 24 hours. I requested appointments to see all 3 with my client and gave 24 hours notice to the listing agents. Two replied back within the hour, the other never got back to me, even after 3 calls including two emails.

Any way, it is now Monday and all are sold! The one that the agent did not get back to me sold for $1,000 for under the asking price.

One sold for $10,000 over asking price and the other $18,000 over! Was there much difference in condition or features? No there was not. Why the huge spread among the almost identical 3 units?

  • One unit had all the lights on, window drapes open and you could tell, freshly cleaned top to bottom, the listing had lots of pictures that showed the unit fairly, in other words, pictures were not air brushed etc.
  • One unit , which actually was the nicest of the 3, beds were not made, the listing information was incorrect and dishes in the sink.
  • The unit we could not see was sold by the listing sales person, she represented both parties and as I mentioned, it sold for $1,000 less than asking and from the pictures, looked really nice!

offer to buy a condo

Strategy and the planning of when you list, how you list, how easy you make it for buyers to see your place and know what to expect will make a huge difference in your selling price.

If you’re going to be selling your condo in London in the few months, my “Room-by-Room Review & Audit” will show you the very best things you could do to prepare your condo for sale, and get the highest return on your investment. There is no charge for this.

What is the catch?

I get to see your condo, you get to meet me and if you like what I do, when it comes time to put your condo on the market on MLS, you might give me a chance to help you.

I’ll also point out things you shouldn’t do…things that you won’t get your money back on. I will also leave you a market review of your condo corporation and the latest innovative marketing tips to sell your condo.

Of course, you are under no obligation whatsoever, book your review today! This is not a sales presentation, nor any pressure to list, no signing anything , actually, no pressure at all.