Selling a Condominium in London Ontario? What Price Will You Choose?

What price do you choose when deciding to put your condo for sale on MLS? I won’t go into the debate about “free advice,” you know, your hairdresser, co-worker, Uncle Ted who knows everything about everything, your financial advisor, or the “Free Market Evaluation” postcard or online generalities.

Selling a House in London Ontario

Below are a few things you may want to give considerable thought to when selling a house in London Ontario:

  • Not choosing the right price when a property is first listed. In other words, thinking “We can always come down.”
  • Put your property for sale at a realistic price. A property must be priced on a comparative basis to the other features which are similar. (I should add, everyone thinks their home is different, but buyers and their Realtor do not think so.)
  • Relate the time to sell to your price. Generally, the quicker you want to sell, the less you should be willing to take.
  • Calculating brokerage fees on top of the sales price. A home is worth what it is worth, with or without a commission.
  • Thinking that buyers aren’t comparing your home, on a dollar-for-dollar basis, with every other house on the market
  • Do not add up all your credit card debt, car loans, a line of credit, mortgage, that one-month luxury cruise and then $20,000 just for the heck of it, and that is the price! Think I am joking? I was on a listing presentation, and the price they wanted was to be able to do the above.

There is a better way!

Selling A London Ontario Townhouse With A Pre Home Inspection?

Should You Get a Professional Home Inspection Performed Before You Put Your London Ontario Townhouse On The Market?

Home Inspection London Ontario

Getting a home inspected before it goes on the market seems like a strange thing to do at first glance.  Most Realtors don’t even think of having a townhouse or townhome inspected before they list one for sale.  But once you understand how it can benefit you the seller, it turns out to be a very prudent decision.  Here’s why:

  • Home inspections eliminate any “surprises” that can delay or even kill a sale.  They also help the seller negotiate better.  In most cases, the buyer(s) will use weaknesses of the condo  (frequently from an inspection performed after the home is sold conditionally on a home inspection or a status certificate) to negotiate a lower price at a time when the seller is most vulnerable.  Rather than become a victim of such tactics, you can show you’ve already taken their issues into account in determining your price.
  • Getting an inspection before going on the market allows you to understand the real value – knowing what you may need to fix and what you want to leave alone.  It also helps you to price it better and understand what your “net” proceeds will be from a sale.  The strengths and weaknesses of your home are going to be known by the buyer at some point anyhow.  And the sooner you know them, the more you can act to minimize, eliminate, or adjust for them.

Home inspections ensure a faster close by eliminating contingencies and other issues and help provide a problem-free closing.

  • You may also want to order a status certificate BEFORE your condominium is for sale. I would say that 80% of condominium sales in London Ontario are conditional on a status certificate. Again, why not preempt any issues or delays?

Status Report

Receiving an offer for your London Ontario condominium without any conditions will relieve unimaginable stress for both you and the buyer.

 

How To Price a London Ontario Condominium For Sale

How to price a London Ontario condominium for sale on MLS, or a house or any other type of real estate? I won’t go into the debate about “free advice,” you know, your hairdresser, co-worker, Uncle Ted who knows everything about everything, your financial advisor, or the “Free Market Evaluation” postcard or online generalities.

Selling a House in London Ontario

Below are a few things you may want to give considerable thought to when selling a house or a condominium in London Ontario:

  • Not choosing the right price when a property is first listed. In other words, thinking “We can always come down.”
  • Put your property for sale at a realistic price. A property must be priced on a comparative basis to the other features which are similar. (I should add, everyone thinks their home is different, but buyers and their Realtor do not think so.)
  • Relate the time to sell to your price. Generally, the quicker you want to sell, the less you should be willing to take.
  • Calculating brokerage fees on top of the sales price. A home is worth what it is worth, with or without a commission.
  • Thinking that buyers aren’t comparing your home, on a dollar-for-dollar basis, with every other house on the market
  • Do not add up all your credit card debt, car loans, a line of credit, mortgage, that one-month luxury cruise and then $20,000 just for the heck of it, and that is the price! Think I am joking? I was on a listing presentation, and the price they wanted was to be able to do the above.

 

I did not take the listing because they wanted $66,000 above the present market prices. In the end, they went through 3 Realtors and ten months and got $81,000 less than their original asking price!

There is a better way!

Selling a Townhouse In London Ontario Quicker?

When thinking about selling a townhouse in London Ontario & area, where do you start?

Ask about selling a condo in London Ontario

When do you start?

Is there a difference if it is a townhouse or an apartment?

A freehold or a regular condo corporation?

How would you feel if you knew some surefire ways to prepare before selling a townhouse or a town home or an apartment condo in downtown London, if you knew about the timely steps to take, the questions to ask, the caveats to be aware of?

From experience of selling 100’s of condominiums in London Ontario, this will get you thinking and keep you on track before, during and after you list your condo for sale on MLS

   Here it Is!

 

What Turns Buyers Off When Looking At Condos in London Ontario

     What Turns  Buyers off  When Looking at Condos in London Ontario & Area?

A messy House does not sell

 ODOURS …Overwhelmingly, the #1 complaint among prospective buyers was unpleasant odours in the  home.  The chief offenders were smoke, pet odours, and strange cooking aromas.  Some buyers turn right around and walk out because they found the smells so oppressive.  Most of us are unaware of the ‘peculiar’ odours of our homes because we become immune to the smells – the buyers are not immune to these same odours.

CLEANLINESS...This # 2 complaint  was that the seller simply did not bother to clean.  We’re not talking about home staging (which will help) or even unrealistic expectations of the home being spotless – just simple old-fashioned cleaning.  Selling your home can be a bit inconvenient, but when you have advance notice that a buyer is coming to view your home – clean it up!!!  At the very least, remove the pile of dirty dishes from the sink.

keep your house spotless when selling it

SELLER AT HOME…Coming in at #3 is having the owners at home while the buyers are trying to view it.     Most buyers felt very uncomfortable with the seller there.  Many said they could not take the time to really look at the features of the home because they were in such a hurry to get away from the seller.  This is a real problem for those selling their own home as they are usually the ones showing.

CLUTTER...The #4 complaint is related to the cleanliness point – the dreaded clutter.  We have all seen it on the home shows, many buyers have a hard time seeing your home because of all your stuff.

 UNFINISHED PROJECTS...Unfinished projects take the #5 spot.  If you are planning on selling your home, finish up any on-going home improvement projects before placing it on the market.  Homes with half-finished painting, flooring, trim, etc. gave buyers a bad overall impression.

 

If your home is priced correctly and you have addressed the other items on this list, it will stand out and sell!

Exclusive Envelope Real Estate Home Audit

Our ‘Exclusive Home Audit’ that we do before putting your home on MLS, on all our websites, on all our social media pages, our blogs, our signage entails these 5 and 31 other points.  We go over everything with you so that you can sell your home quicker, for more money!

  Why is That?

Because we excel at exciting buyers & their Realtor about your home!

Could You Get $10,000-$50,000 If You Sold Your London Ontario Condo?

If you could get $10,000 to $50,000 more for your London Ontario condo, would knowing what  buyers are looking for or don’t care about make a difference? In a recent survey of 3167 Realtors, here are a few insights.

what is in and out when buying a home

IN

  • walk-in closets
  • bright modern bathrooms
  • Energy Star appliances
  • little or no carpet
  • e-smart thermostats 
  • granite or quartz counters

​                                                            OUT

  • laminate counter tops
  • white appliances
  • dark window covers
  • noisy ventilation fans
  • low bathtubs 
  • carpet 

When it comes time to sell or update, keep these in mind, but what if you do not have any of these, or your condo is older or you do not have the funds or time to update?

This is where skill in marketing shines! Where pricing is very important and ‘Molly Maid’ or good old soap and water will make your home shine!

house cleaning

If you could have a room to room breakdown of your whole house or condo that would point out what could be done to improve the home’s value, if it would matter or not; or; would you get that money back if you did the fix ups?

It takes less than 1 hour to do and you will definitely have ideas to increase your home’s value. Many client’s have told me they got anywhere from $10,000 to $50,000 more, SO you can too!

  If $10,000 to $50,000 more in your bank account is important to you, let’s get together. There is no fee for this, there is no obligation and I won’t hold your children , your pets or your spouse as hostage.

 Why not see how you can get more money now!

Get The Inside Scoop Before Selling a Condo in London Ontario

Put Your  Condo  In London Ontario Up For Sale & Feel Better About It

Selling a condo in London Ontario

When thinking about putting your condo on the market, there are little subtle things that start to add up and if not checked in time, can mean the difference between your asking price & actual sale price and how much longer it will take your condo to sell, or not sell!

Before putting your condo up for sale, learn how to:

  • Dress Up Your Condo To Sell For More

  • Price  it Correctly The First Time

  • ​How Not To Limit  Market Exposure

  • ​Know The Difference Between Market Value & Perceived Value & What That Will Mean To Your Bottom Line

  • What Are Your Legal Obligations? To Your Lender? To Your Condo Corp? To Your Family?

  • ​How The Overall Market  May Affect Your Home Sale – Positive or Negative?

  • Can Negotiating Skills Make a Difference In Your Sale?

  • How To Handle Buyers During a Showing To Help Yield The Highest Price.

  • ​When Are The Best Times To Have Buyers Go Through?

Getting a thorough understanding of these points will give you 100% confidence in your decision to sell your home, also, 100% confidence in your Realtor!

Now, how would you feel?

 Why Not Get The Inside Scoop On Selling a Condo In London Ontario & Area?

 

London Ontario Condo Market, What Is It Like?

Every day I get asked these 4 questions about the London Ontario condo market.

  1. “What is the London Ontario condo market doing?”
  2. “When is the best time to buy or sell a condo?”
  3. “How much should I offer?”
  4. “What should I list it for?”

​  Questions  London Ontario Condo Market

The first step in answering any of the above 4 questions is knowing how the London condo market performed factually, not by guess work or perceptions. Most days I have a detailed list of actual sale prices, days on the market, selling price ratio to the asking price and price reductions.

You can too!

From my experience in helping educate Londoners about condos in London, these averages may not hold true for your building or complex.

Before buying a condo in London or selling a condo in London, you may want to get what I call “brutal truth factual numbers” about what prices are today and not an opinion where prices are heading or what someone received for their unit 6 months ago.

Price, condition, style and location dictates what a condo sells for and how long it will take to sell. For buyers, you will be assured of not over paying and for condo sellers, you will not leave money on the table or over price your condo because of blind optimism or false perceptions!

Works every time! Want some answers?

Setting a Selling Price For Condos in London Ontario

                       What to be Careful of When Setting Your Selling Price

Meeting with a REALTOR

Meeting a Realtor

You have decided to sell your home and have a fairly good idea of what you think it is worth. Being a sensible home seller, you schedule appointments with three local real estate representatives, (or a friend of a friend who has a friend). They set up a time with you and maybe arrive with a “Competitive Market Analysis” (which no longer is an accurate tool, I’ll cover that in another report) and they each recommend a specific sales price.

Amazingly, two of the Realtors have suggested prices that are lower than what you expected. Even though they have backed up their recommendations with recent sales data of similar homes, you remain convinced your property is worth more.

When you interview the third Realtor’s figures, his or her numbers are much more in line with what you think your home is worth. Or they may have even suggested to you a higher price. Wow! Now you are happy and an exited home seller, perhaps already counting the money.

   A Sales Practice Called “Buying a Listing”

If you are like most people, you have chosen Realtor number three. This is a Realtor who seems willing to listen to your input and work with you. This is a Realtor that cares about putting the most money in your pocket. This is a Realtor that is willing to start out at your price and if you need to drop the price later, you can do that easily, right?

 After all, everyone else does it! Wrong!

The truth is that you may have just met a Realtor engaging in a questionable sales practice called “buying a listing.” He/she “bought” the listing by suggesting you might be able to get a higher sales price than the other realtors recommended. Most likely, he or she is quite doubtful that your home will actually sell at that price. The intention from the beginning is to eventually talk you into lowering the price.

  Why do some “buy” listings this way?

There are basically two reasons: A well-meaning and hardworking Realtor can feel pressure from a homeowner who has an inflated perception of their home’s value. On the other hand, there are some who engage in this practice routinely.

Overpricing a property in London Ontario

If you start out with a price that is too high, there is likelihood you interviewed other Realtors. They did not get the listing, of course. They got “beaten” out by someone telling you what you wanted to hear.

If your listing Realtor routinely engages in “buying “listings, he/she has probably has done this to other Realtors in the same way. Word gets around that their homes are overpriced and the home seller has an inflated value in mind. This can be very difficult to resolve.

In short, you may have ended up with a Realtor who was good at selling you, but not good at selling your home. And you are willing to pay them a fee for it?

wasting your time

It is human nature for you to want the highest price for your home. However, when you choose the Realtor who promises what you want to hear, it often leads to stress and frustration. Most of the time, it will take you longer to sell your home. Possibly, and this happens, you will end up selling at a lower price instead.

Or maybe as a result of reading this, you will choose one of the “good” Realtors in the first place. They are out there, you know!

What Happens Behind the Scenes?

If you start out with too high a price on your home, you may have added to your stress level—and selling a home is stressful enough! There will be a lot of “behind the scenes” action taking place that you don’t know about. Contrary to popular opinion, a professional listing Realtor does not usually attempt to sell your home directly to a homebuyer. That would be inefficient.

Pro’s market and promote your home to hundreds of other local Realtors and even Realtors from the GTA areas who do work with homebuyers, dramatically increasing your personal sales force. During the first couple of weeks your home should be a flurry of activity with buyer’s agents coming to preview your home so they can sell it to their clients. (See my report “When is the most important time for a new listing)

   If The Price Is Right

If you and your Realtor have overpriced, fewer Realtors will preview your home. After all, they are Realtors, and it should be their job to know local market conditions and home values. If your property is dramatically above market, why waste time? Their time is better spent previewing homes that are priced realistically.

  Dropping Your Price Too Lat

  If you start out with a high sales price, then drop it later—your property is “old news”. You will never be able to recapture that flurry of initial activity you would have had with a realistic price. Your property could take longer to sell.

Price reduced

 

Even if you do successfully sell at above market price to an uninformed buyer, your buyer will need a mortgage. The mortgage lender requires an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the property won’t appraise. Your deal falls apart. Of course, you can always attempt to negotiate the price, but only if the buyer is willing to listen.

Your property then goes “back on the market”. Other Realtors will know this, as will their buyers, what do you think their response will be to your home?

Once your home sits on the market awhile, it is harder to get a good offer. Potential buyers will think that you might be getting desperate, so they will make low offers. By overpricing your home in the beginning, you could actually end up settling for a lower price than you would have normally received.

 In summary, when you decide to sell your property, why not work with someone who knows the market and is financially and emotionally strong enough to guide you? Who will not tell you what you want to hear. The truth hurts but you might as well hear it now than 3 months later! To get results, let’s discuss your options and let you start packing!

Get More Money For Your London Ontario Condo

Want To Maximize Top Dollar For Your Condo?  Experts Say “Start Planning 60-Days Ahead”

   What you do in the months before you put your condo on the market will determine how long your condo will take to sell, how much money you’ll get and how easy (or difficult) your selling experience will be.

Dress up your condo to sell

Yes, the real estate market in London Ontario is hot right now, (up 44%), you can make it hotter .

There are some simple things that you can and should be doing right now to make sure you’ll get the highest price in the least amount of time.

If you’re going to be selling your condo in London in the next 1-6 months, my “Room-by-Room Review” will show you the very best things you could do to prepare your condo for sale, and get the highest return on your investment.

I’ll also point out things you shouldn’t do…things that you won’t get your money back on. I will also leave you a market review of your condo corporation and the latest inovative marketing tips to sell your condo.

Of course, you are under no obligation whatsoever, book your review today!